連鎖簡訊的行銷應用

簡訊雖然花錢,但優點是幾乎百分之百的抵達率,比起電子郵件,客戶的觸及率相當高。網路行銷,最終目的並非打廣告把客戶找來看公司網站的購物頁面,而是盡可能留下客戶的手機號碼和電子郵件。有了 line 和 微信,手機號碼更加重要了,手機通訊錄裏,只要有對方的手機和 email,就很容易和對方成為這些社群軟體的好友,先從好友做起,好好維護關係,有了信任感,成交的機會就大幅提高囉!

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